What is SEO ?

Search Engine Optimization (SEO) is a process of optimization of a website. SEO drives free traffic on websites. It helps to improve website visibility in a search engine by optimizing the website. and it drives organic traffic or unpaid traffic from the search engine result pages on the website. If your site is not visible on the first page of SERPs (Search Engine Result Pages), you need to optimize your website to improve your website visibility and you need webmasters to effectively implement on your website.
There is 2 important factor of SEO which affects the performance of the website in SERPs, on these factors Google and every search engine pay attention :
  1. On-page SEO
  2. Off-page SEO

1. On page SEO

On-page SEO is basically done on a website to optimizing web page so the search engine crawler read or crawl your page and index it in search engine. a lot of things come under On-page optimization but you need to focus on some very important things :

Keywords

keywords are the 1st thing that you should know even before starting the website development. Keywords are the most important thing, according to keywords you need to write the content and heading.

Content

Content is a very important part of every website and you should write attractive and unique content on your website. If your content is highly engaging there is a higher chance that your site is visible on 1st page of SERPs.

Page Title

A page title is a clickable title of a webpage that appears in search result title in SERPs. Always use the relevant and best-performing keyword to create an attractive page title.

Meta Description

It is that description which gives short information about your content or your website. A meta description is a snippet of up to 160 words. And its tag in HTML which summarizes a page content.

Meta Tag

Meta tags are HTML markups which are important for websites t make it more functional and to improve SEO performance.

URL Structure

URL is an address of your page. Always create an SEO friendly URL that is easy to understand for the users and search engine both. The good URL appreciated by Google and your page can get an extra ranking boost in SERPs.

Image optimization

images are a great way to visualize your product and services to create engagement with your visitor and reader. Don’t forget to use an Alt tag and caption for your image, Alt tag are the most important in SEO factor of the image optimization.

Heading

The heading is a useful part of a website using heading gently within your website to describe your website in a proper way. Use the main keyword in the heading. The heading is great to attract users by proper and eye-catching heading.

Redirections

There are so many types of redirection or HTTP errors are available. You need to figure out where to use the 301,302,404 and lots of codes are available. Make sure you are using the correct redirection code on the correct area.

Site Speed

Website speed also an important factor that can affect SEO performance. Make sure to optimize the load time of your website and try to keep in 3 seconds.

Off-Page SEO

Off-Page, SEO is an activity that was done out of the website. It consists of all activity of link building to high-quality backlinks from the various websites. This activity is performed to get backlinks from the high authority websites to pass link juice towards our websites. Here is the off-page activity which you can do to generate high quality or authority backlinks from another website to our websites :
  • Link building
  • Web 2.0 submission
  • Blog submission
  • Forum marketing
  • Business listing
  • Article submission
  • Document and PPT submission

Link Building

The creation of link building is the purpose of increasing the number of inbound links and for webpage quality, with the goal of increasing the page or website ranking in search engines.

Web 2.0 Submission

It is an online technology. In which you can share your own article or content on blog sites like; Bogger, Tumbler, etc.

Blog Submission

Blogging is an important off-page optimization activity. By this, you can provide fresh content to your user who is coming to your website or a blog. You need to write and publish an article regular.

Forum Marketing

Forum marketing is a great way to stand your business separately from the crowd. By Forum Marketing you can make a good impression in front of the audience.

Business Listing

Business Listing is a profile that contains business information like Business name, Number, Address, Website URL, Opening-Closing time, Images, Etc.

Article Submission

Article Submission is that article writing which is similar to your website. By this, you can do advertising, marketing, and publicity of your business on World Wide.

Document and PPt Submission

Document and PPt Submission both are the same thing. It is an Off-page SEO activity. By this, you can get an inbound link and you can improve your visibility in search engines.

SEO Techniques

There are three techniques which SEO Techniques contain:
  • White hat techniques
  • Black hat techniques
  • Grey hat techniques

Comments

  1. Parker Taylor February 4, 2020 at 11:23 AM

    Superb. I really enjoyed very much with this article here. Really it is an amazing article I had ever read. I hope it will help a lot for all. Thank you so much for this amazing posts and please keep update like this excellent article.Thank you for sharing such a great blog with us. expecting for your. Why Need to Prefer SEO Agency Over Freelancer

    ReplyDelete
  2. JOB BD ALARM December 6, 2020 at 12:53 PM

    Great post. I would like more information about this, because it is very nice. Read More

    ReplyDelete
  3. Learning & EarningDecember 16, 2020 at 9:57 AM

    Thanks for sharing this post about SEO.if you want to know more seo and digital marketing then go there.
    Learning & Earning

    ReplyDelete

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